John Cena returns on "FRUITY PEBBLES" cereal boxes!
John Cena is replacing Fred Flintstone on 4 million boxes of Fruity and Cocoa Pebbles as WWE continues their sponsorship of the cereal. Unlike the 3 million boxes of Fruity Pebbles that Cena was on last year, where he appeared alongside Flintstone, he’ll be prominently featured front and center.
“We’ve just been talking with kids. They wanted more variety,” said Sharon Pupel, a Post marketing director. “Fred isn’t necessarily the … coolest or [most] relevant guy for kids who we are going after.”
John Cena, though, apparently is. The WWE first entered into a deal with Post last year after Dwayne "The Rock" Johnson began teasing Mr. Cena for his brightly colored ring-gear, saying he looked like a "big, fat bowl of Fruity Pebbles." WWE executives say the plot twist was not an overt attempt to lure a new sponsor. But the WWE reached out to Post after it caught on with fans, who began chanting "Fruity Pebbles" in arenas.
Other WWE/Post promotions are planned, including a sweepstakes, as well as Cena likely returning later in the year for back-to-school boxes.
John Cena tweeted this on 1/5/2013 on his twitter:
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