ESPN’s financial expert Michele Steele tweeted on Tuesday that John Cena was worth $106 million in retail value to WWE in 2011.
No further details were given to explain Cena’s direct impact on WWE’s business, but the figure likely includes John Cena merchandise and an estimate of Cena’s impact on PPV buyrates, live event ticket sales and ad revenue from WWE programming featuring Cena.
With that kind of money rolling in due to , its understandable how WWE would be hesitant turning him heel and disrupting a formula that is working very well.
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